# Evidiam Research

Practical research on how AI answers become buyer decisions. These guides explain how to measure AI visibility, verify product-level claims, and improve the public sources that shape buyer-facing answers.

## Field guides

### AI Product Visibility Is Not the Same as Brand Visibility

A brand can appear while the correct product remains absent, a neighboring model is substituted, or a material fact is wrong. A useful visibility program measures qualified inclusion, exact-product accuracy, competitor position, and source authority separately.

Read: https://evidiam.com/research/ai-product-visibility-vs-brand-visibility.md

### How to Audit AI Product Answers at the Exact-SKU Level

A defensible product audit ties each claim to an exact model, a captured AI response, documented test conditions, current controlling evidence, and independent review. Family-level claims should never be transferred to a neighboring model without evidence.

Read: https://evidiam.com/research/how-to-audit-ai-product-answers.md

### Which Sources Shape AI Product Answers?

AI answers can reflect official pages, technical documents, distributor listings, directories, and third-party sources. Evidiam distinguishes controlling product truth from propagation evidence, then prioritizes the public corrections most likely to matter to buyers.

Read: https://evidiam.com/research/what-sources-shape-ai-product-answers.md

## Key principles

- A brand mention does not prove that the right product or service was recommended.
- Material product claims require current, exact-model manufacturer or regulator evidence.
- Missing evidence is not a negative accusation.
- Dealer and distributor pages can show how a claim propagated, but they do not override controlling first-party truth.
- External AI platforms control their own answers. Evidiam measures observable outcomes, improves the information environment, and retests what buyers receive.

## Complimentary review

Evidiam can test three real buyer questions for a company with a complex product, service, or distribution catalog. The review shows where the company or its offerings appear, disappear, drift, or depend on a weak source.

Request a review: https://evidiam.com/pilot